Adding a website to your marketing portfolio is a fantastic resource. We find that the most common reason that a website fails to deliver is that the business has not told anyone that it exists.

As soon as you have secured a domain name you can start the ball rolling on your website advertising. Some of the places that you should include your website are:

• Business cards
• Letter heads
• Outgoing email
• Company cars
• Yellow pages/white pages adverts
• Brochures and flyers
• Invoices
• Newsletters
• Product packaging

Having a website is like having an informative brochure that anyone can access 24 hours of the day, 7 days a week. You should include your website on any other type of advertising you engage in.

Bakas IT Solutions will submit your website to Google, Sensis and some other indexes; however it is up to you to realise the full potential of a website as a supplement to your business advertising.